They may have walked in with some doubts, but they left as budding musicians, ready to begin an amazing journey that may last a lifetime.
That was the feeling in the air at the instrument rental event held at Canton High School in Canton, MA on September 14. Coordinated by the Performing Arts Program, the event matched up students with the stringed instrument of their choice. Johnson String Instrument sales staff were on hand to answer questions and help parents complete the necessary rental paperwork, while their children waited patiently for their instrument, handed to them in a padded black carrying case.
“For the last few days my daughter has talked about nothing else but getting her first violin,” one parent remarked. “But when she saw the viola displayed at the Johnson table, she fell in love with it and that’s what she ended up choosing.”
Ensuring equitable access to a high-quality stringed instrument is part of Johnson’s core mission. We know from decades of experience that if a child isn’t happy with their violin, viola, cello, or bass, then the less likely they are to practice or enjoy the experience of playing. Even if it means swapping out the instrument for a different size — or for a different instrument altogether — Johnson is ready to assist.
“Tonight is about more than just renting instruments,” said Joe Heffernan, Director of Sales at Johnson String Instrument. “It’s about introducing students to their first stringed instrument, which in turn can help them develop a deeper appreciation of music. Our staff understands this because many of us are string players who started out at rental nights like this one. We want to help students experience the joy of making music.”
Many students were beaming as they headed home with their instrument. “I can’t wait to get my viola home,” said one Canton student, who proudly hugged her new instrument against her chest. “My brother plays violin, and I want to be as good as him some day.”
That’s exactly what we like to hear from new string players, and we wish all of them the best of luck as they begin making a lifetime of musical memories. •
Our annual Holiday Sale is back, and so is our Holiday Gift Guide! This year, we have a mix of exciting new products as well as old favorites for musicians of all levels and ages.
JSI EV-4 Companion Outfit in red, ON SALE $320.00
Our brand for electrics, this instrument is a great option for those getting started with electric violin. An outfit comes with the instrument in one of five colors, bow, case and headphones.
Yamaha YEV-104 Black Electric Violin , $595.00
Winner of Best in Show at the 2016 NAMM conference! This innovative instrument can be purchased with four or five strings in two different colors. The outfit includes the instrument, bow, case, cable and rosin.
We haven’t forgotten about you viola, cello and bass players! See all of our electric instruments currently on sale on our website.
Galaxy 300SL Comet Green Violin Case, ON SALE $337.00
A newer, lighter case makes a great gift! This JSI exclusive, both durable and light, is a great option. Available for violin, viola and cello in nine different colors!
Cordoba 20SM Soprano Ukulele, $149.00
Check out why the ukulele is such a great instrument in our blog post and give someone the gift of this versatile instrument this holiday season. There are four types to choose from: soprano, concert, baritone and tenor. May we also suggest this book to help them get started?
These books are great holiday gifts for young musicians! Some of our favorites are:
The Philharmonic Gets Dressed by Karla Kuskin, Illustrated by Marc Simont, $6.99
“It is Friday evening. The sky is getting darker and darker. Here and there, all around the city, one hundred and five people are getting ready to go to work. Some of them take showers, others bathe. Some shave or trim their mustaches, others put on dusting powder and a little jewelry. Then they all get into special black and white clothes and travel to midtown with their instruments. There, at 8:30, they will work together–playing beautiful music in an orchestra.” Intended for ages 4-8.
It’s time for another installment of Departments of JSI! This is a series that highlights the different people that work within our company. We’re able to run such a large business through the expertise of and collaboration between our different departments. Everyone has a skill that they utilize to accomplish everything from coordinating rental trips to selling instruments to repairing instruments to shipping things on time and safely. This series will help you get to know the variety of people and jobs that are done here at JSI.
The Front Staff are among the most visible departments in our company. If you’ve ever come in to our Newton location, you have probably talked to a member of our front staff. They handle everything from rentals to selling merchandise to fitting chin and shoulder rests. We asked them to answer some questions about themselves and their jobs:
Julie Metcalf: I am the Assistant Store Manager at JSI.
Amy Nolan: Store Manager
What is your favorite part of your job?
Justin: Finding the perfect instrument for a player, whether that be a first time student or a more advanced musician looking for a forever instrument. The process of pairing an instrument to a player is very rewarding.
Julie: The most exciting thing we do in the storefront is rentals! All kinds of people, young and old, come in each day looking to play an instrument for the first time. It is magical to share with them my joy and enthusiasm for music. I take care to help them select the right instrument and set them up with evrything they need to get started. Rental customers come in each day with many different needs: maybe the player grew and needs a bigger size, or there’s an open seam on a rental cello, or a violinist has a broken E string. It’s rewarding to be able to help people on their musical journeys.
Amy: Helping everyone from kids to adults find joy in music!
What does a typical day look like for you?
Justin: A typical day can include setting up each guitar to a tight specification to ensure proper playability, intonation, and quality. Working with customers to find them the perfect guitar, mandolin, or ukulele. Scheduling and/or visiting a school program to service students’ instruments to ensure that they are practicing on the highest quality rental instruments possible.
Julie: I work in the storefront every day, assisting customers who come in the door. I do a little bit of everything: helping people find sheet music, advising them on strings, fitting chinrests and shoulder rests, and showing accessories like cases and music stands.
Amy: Everything from renting instruments to new players and helping advancing players select higher quality instruments to working with local teachers to make sure they have everything they need for their students. I enjoy working with staff at all levels of the company to ensure great levels of customer service and a love of music all around.
What is your main instrument?
Justin: I have played violin since the age of 7 and started playing guitar in middle school. I have always been a jack of all trades and “master” of none. Anything with strings I can probably play it. But if you were to force me to pick one, I suppose it would have to be guitar as that is what my degree is in.
Julie: Violin. I have played many different styles of music on violin and viola. I mostly play fiddle for contra and square dances in the Boston area. I also play jawharp, and I am learning banjo and guitar.
Did you go to school for music?
Justin: I went to the University of Maine and double majored in music education and classical guitar performance.
Julie: I went to Berklee College of Music, where I studied violin performance.
Amy: Yes, University of Southern Maine, studying piano and cello.
Were you a Johnson renter growing up?
Amy: I was! I had only been playing for a couple of years when I switched to a JSI rental cello and had a great time. Later on my family used the rental equity to purchase a cello once I could play a full-size, and I still play that instrument!
It’s time for another installment of Departments of JSI ! This is a series that highlights the different people that work within our company. We’re able to run such a large business through the expertise of and collaboration between our different departments. Everyone has a skill that they utilize to accomplish everything from coordinating rental trips to selling instruments to repairing instruments to shipping things on time and safely. This series will help you get to know the variety of people and jobs that are done here at JSI.
Our Sales Department consists of our sales consultants and director of sales and acquisitions. These are who you talk to when you are looking to purchase an instrument, be it by phone, email, or in person. We asked them to answer a few questions about themselves:
What is your position at JSI?
Allan Espinosa: My position at Carriage House Violins of Johnson String Instrument is Senior Sales Consultant.
Matthew Fritz: Director of Sales and Acquisitions
Armenuhi Hovakimian: My position is a Violin Sales Consultant.
Robert Mayes: Cello Consultant
Phil Rush: Viola Sales Consultant
Lucy Turner: Assistant Sales Manager
Where did you study your main instrument?
Allan: I spent three years of study at the University of North Texas. I then moved to New England and completed my studies at the Boston Conservatory where I completed my BM and MM in violin performance.
Matthew: Bachelors in violin performance from Arizona State University. Masters in Orchestral Conducting from The Eastman School of Music.
Armenuhi: My education started in Armenia and then in Rochester, NY at the Eastman School of Music Prep Department. I received my Bachelors at Indiana University of Pennsylvania and my Masters in violin performance at Western Michigan University.
Robert: Walnut Hill, New England Conservatory, Julliard, Boston University
Phil: UC Riverside (composition/theory) B.A.; California Institute of the Arts, Viola Performance M.F.A.; Florida State University, Viola Performance D.M.
Lucy: I have a BMus degree in violin performance from Vanderbilt University and an MMus from Boston University.
What does a typical day look like for you?
Allan: My typical day at CHV revolves around my clients. This would include speaking with my clients to gain a better understanding of what they are looking for in an instrument, hunting down those instruments within our inventory and spending one on one time to help select a particular instrument with the player. When I am not working directly with clients, I spend time with the luthiers of the workshop, fine tuning instruments and making sure our instruments are in top condition. They day is full of communication be it face to face, on the phone or via email.
Matthew: My days are varied. Much of my time is spent evaluating instruments as potential appraisals, consignments or acquisitions and advising clients about buying and selling instruments and bows. Additionally, I oversee the sales staff and support them as they endeavor to match clients with the perfect instrument and bow. On any given day, I can be found at my desk, attending trade events, traveling for sales and acquisitions opportunities or meeting with my staff.
Armenuhi: My day begins with emails and phone calls to my clients. Then I work with our highly qualified luthiers and bow makers to adjust instruments and bows to reach the goals and needs of my clients.
Robert: I begin by practicing for 2 hours on 2-3 different cellos and 3-4 different bows. I find it important to be as familiar with the instruments as possible. When I work with my clients I want to provide them with my honest opinion of the instrument or bow. Every day at the shop is different because we work with a wide range of musicians. At the beginning of this week I was in Los Angeles with members of the LA Philharmonic and on Friday I will be working with one of the cello professors at the New England Conservatory.
Phil: My day begins with correspondence via email and phone in response to customer queries. After that I set up for any appointments I have, work with our luthiers and bow technicians on adjusting instruments and bows that need it, and reach out to my sales contacts who are looking regarding our latest acquisitions.
Lucy: The first thing I usually do in the morning is respond to client emails and return calls. Once I’m caught up there, I work with clients who have in-store appointments or I play instruments in preparation for shipping trials. A lot of my managerial duties involve inventory and getting new instruments and bows ready to trial and sell, so I take care of tasks related to that throughout the day as needed.
Do you play any secondary instruments?
Allan: I do not claim to play a secondary instrument very well but I did spend time studying piano and clarinet and have sung in choirs.
Matthew: I do not make music other than playing the violin and conducting.
Armenuhi: I played piano for 20 years.
Phil: I also play piano and guitar. I guess you could say that as a violist, the violin is also a very important secondary instrument….
What is your favorite part of your job?
Allan: My favorite part of my job is the moment when a young musician has found the instrument that inspires creativity and pursuit of creativity in music. I also enjoy the vast array of instruments and the opportunity to work with contemporary luthiers hand in hand with the sales staff and clients.
Matthew: I enjoy many aspects of my job. The instruments are fascinating, especially then it comes to the craft and history of the violin. There is so much to learn, and even the internationally-recognized experts are constantly adding to their knowledge on a daily basis. I also enjoy traveling and meeting a variety of people from players to makers and collectors. In my position, there is never a dull moment, and you never know what a day will bring.
Armenuhi: Seeing my clients smile and working with my clients to find a great tool and the right instrument to carry their passion for music.
Robert: I enjoy being able to interact with so many musicians of all levels. Finding the right instrument or bow is crucial and I am thrilled to help people find their voice.
Phil: My greatest satisfaction comes from helping our clients find the instruments that inspire them and take them further toward their goals, whatever they may be.
Lucy: I love working with a client to figure out exactly the sound they’re looking for in an instrument or a bow. It’s really satisfying to find an instrument for a client that’s a perfect match and that they’re excited about playing.